If you’re looking for success, you better learn how to quit to win.
Quit to win?
A resounding ‘yes.’
True winners not only quit often, but they know what to quit and when to quit it.
Most losers are losers because they don’t quit. Ever.
Wait a minute, you say, what about that saying that winners never quit and quitters never win?
The saying sounds great but it doesn’t work. Think of your top three successful entrepreneurs. They people are successful because of two things. First, successful people have the grit to see things through. Second, successful people know what to quit and when to quit it.
Know this and know this well.
When you quit to win for the right reasons, you free up your time, resources, and focus for future success.
I should know as I was that kid who started his EdTech right out of school with no money, experience, or team. Failure was an everyday occurrence and success was a dream.
Did I quit when things were stressful, and I felt frustrated? Not a chance. My grit and determination kept me in the game so I could experience a 9-figure exit.
How did I quit to win and achieve a 9-figure exit?
There were five strategies that made the difference.
What are these five things? Keep reading to find out.
Exposed: The Big Lie About Not Quitting
Let go or be dragged – Zen Proverb
From the classroom to the boardroom you’re told not to quit. Ever.
Urban legends are all about Rockstar entrepreneurs who never quit and made it.
The truth is you’re only hearing half of the story.
Yes, you need grit and determination to unlock the sweet doors of success. But you also need to quit, quit often, and quit to win.
Successful people are successful because they’ve mastered the art of quitting.
When you quit to win, you stop doing things that don’t work so you can find what does work.
The success of my EdTech and 9-figure exit came from me learning how to quit to win.
Had I never quit, my EdTech never would have been yet another statistic of a startup that failed.
When you quit to win you find a business blind spot that’s preventing you from succeeding.
What’s a business blind spot, you ask?
Read my article ‘Perfect Advice You Need On How To Master Business Blind Spots‘ for the details.
It shouldn’t surprise you that I modeled my EdTech as a cockroach startup.
Cockroach startups quit to win. Cockroach startups, like the insect they’re named after, stop activities that don’t work.
Read ‘Cockroach Startups: What You Need To Know To Succeed And Prosper‘ so you can too.
Now you know about the big lie around quitting.
But do you know the one thing big thing that happens when you quit to win?
This one thing is what can you take you and your company from ‘zero’ to ‘hero.’
Keep reading to find out.
Quit To Win So You Can Leave Nowhere Land
Nothing changes if nothing changes – Courtney Stevens
When you quit to win you leave ‘nowhere’ land and unlock your sweet success.
What is nowhere land?
Nowhere land is where entrepreneurs end up when they refuse to give up.
These entrepreneurs have grit and determination to see it through. It sounds noble until you realize these entrepreneurs are failing in every way.
Welcome to nowhere land.
Entrepreneurs tell themselves that tomorrow will be a better day.
But tomorrow is a repeat of what’s been happening for years.
Nowhere land is one of the classic seven stupid mistakes robbing you of enormous success.
My playbook of business success comes from the heavy lifting I’ve done in the trenches since 1995. Over the years I’ve found that if a business doesn’t make it after three years, the chances are it won’t.
And when it comes to projections, quadruple your expenses and slash your revenue by half.
A quick story.
I started my EdTech with no money, experience, or team and had a 9-figure exit.
After my EdTech I started a healthcare company with the same team as my EdTech, experience, and money.
The healthcare company zoomed to 7-figures in no time. 7-figures of losses.
One of many examples that prove that ‘quitters never win and winners never quit’ is a lie. A big lie.
The other big lie was the one I told myself. My ego after my 9-figure exit blinded me to the healthcare company being in nowhere land.
Quit to win. All day. Every day.
But there’s a time to quit to win and most people get it wrong.
How do you get it wrong?
Keep reading to find out.
Don’t Confuse Stress And Frustration As An Excuse For You To Quit To Win
There cannot be a crisis next week. My schedule is already full – Henry Kissinger
Winners don’t quit to win from stress or frustration and neither should you.
Some of my biggest wins happened right after periods of high stress and frustration.
Stress and frustration make you a stronger and better entrepreneur.
What’s the difference between winners and losers?
Winners use stress and frustration like rocket fuel to take their game to the next level.
And so should you.
Welcome stress and frustration as they are your guidepost to success and friend. When you feel frustrated and stressed, ask one simple question.
When winners decide they will quit to win, they decide well in advance how and why they’ll quit.
So should you.
Stress and frustration is noise along with your journey. No more. No less.
Building my EdTech had stress and frustration which was a welcome sign.
Stress and frustration came from high growth and wanting to exceed customer expectations.
Remember, winners know when and what to quit.
Timing is everything when you quit to win.
Most entrepreneurs either never quit or quit at the wrong time.
How does this happen?
Entrepreneurs don’t do one simple thing that makes the difference to dominate and win.
What’s this one simple thing?
Read the next section to find out.
The Marketplace Is Talking. Are You Listening?
A winner listens, a loser just waits until it is their turn to talk – Laozi
My Rockstar entrepreneur, the marketplace is talking to Y.O.U.
Are you listening?
If you want to quit to win, you better be listening. All day. Every day.
Entrepreneurs who have a painful business death in nowhere land aren’t listening.
Had these losing entrepreneurs listened, they would have quit to win.
I put myself and my healthcare company in the company of ‘losers’ that didn’t listen.
The marketplace spoke, and I wasn’t even listening.
Instead, I believed that my experience, money, and grit would win the day.
Had I listened to the marketplace and quit to win, would I have won?
No guarantees with anything and I’ll never know.
But what I do know is that when you quit to win you free yourself up to find what works.
Know this and know this well.
Listen to the marketplace so you can quit to win. You quit what’s not working to find out what does work.
You quit to win so you can dominate and conquer your marketplace.
And it all starts by doing one simple thing.
Listen to the marketplace.
When you listen to the marketplace and quit to win, you free yourself to do the most important thing you can do.
Do you know what you free yourself up to do?
You should as your success and future depend on this. Read and prosper with the next section.
Quit To Win Today So You Can Be Number One Tomorrow
If you even dream of beating me you’d better wake up and apologize – Muhammad Ali
Quick, in the last Olympics who took third place?
You don’t know, do you?
And that’s the point.
You dominate and win when you’re number one.
People, the marketplace, and human nature gravitates to number one.
This is the point of what happens when you quit to win.
If you can’t be number one in your market, create another category, find a way to be number one, or quit.
Losers never quit and are permanent residents of nowhere land.
How do you quit to win to become number one?
Figure out how to hire the best employees.
Change your company culture.
When you quit to win and become number one, know that you’re journey doesn’t end.
Quite the opposite. Your journey has started.
To become and stay number one in your marketplace requires you to quit to win every day.
Quit was doesn’t work so you can find what does work.
Like it or not, your prosperity depends on you being number one in your marketplace.
Quit to win so you can be number one.
Do you want to be happy, successful, and dare I say it, rich?
Quit to win.
True winners quit often, know what to quit, and when to quit.
Losers never quit.
Don’t for a second believe that big lie you’ve heard: winners never quit and quitters never win.
I was that kid who started his EdTech right out of school with no money, experience or team. My EdTech was going nowhere fast as failure was my new BFF.
Despite the odds and rough start, I created a 9-figure exit.
I quit to win through five proven strategies I learned from ultra-successful entrepreneurs.
Along the way, I spent countless dollars and years to figure out how to quit to win.
How can you quit to win?
Start with my first strategy and stay with it until you’ve mastered it. Move on to the next strategy and do the same until you’ve mastered all five.
So what are you waiting for?
Here’s to you and your success.
Your Biggest Raving Fan,