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How I Went From Saying No To A 7-Figure Offer To Welcoming A 9-Figure Deal By Leveraging My Company’s X-Factors And Rembrandts

2 min read

Welcome to a deep dive on an aspect often overlooked by many business owners – our unique strengths or, as we refer to them in the business world, X-Factors and Rembrandts. Understanding these unique aspects that make your business stand out is pivotal to your success. Jeffrey Feldberg, the co-founder and CEO of Deep Wealth reveals all in this solo podcast episode. Learn and prosper with stories from the trenches.

The Power of X-Factors and Rembrandts

First, let’s break down what X-Factors and Rembrandts mean in the context of a business. X-Factors are aspects that make you and your business uniquely different, while Rembrandts are areas where you stand out as world-class, practically incomparable. The term “Rembrandts” comes from the metaphor of discovering a priceless Rembrandt painting hidden in your attic – a valuable asset that has been overlooked. The goal is to avoid leaving them hidden, but instead, display them for all to see.

Journey From Seven Figures to Nine

Let me share a quick story from my own entrepreneurial journey. When I started my e-learning company, Embanet, fresh out of my MBA program, I had no money, no experience, and no team. Despite the odds, with grit, passion, and continuous adjustment, the company became very successful. The success attracted a financial offer from a large company for a seven-figure sum.

But something felt off about this offer, and I said no. Instead, I decided to master the art and science of business growth and liquidity events. A venture that led to a significant turning point in my business – a nine-figure deal two years later.

The difference between the seven-figure and the nine-figure offers was not much in terms of the company’s infrastructure. The service, people, team – all remained the same. So, what changed?

The answer lies in uncovering these hidden X-Factors and Rembrandts, which I believe many businesses leave untapped, surrendering anywhere from 50% to over 100% of the company’s value.

Understanding X-Factors and Rembrandts

To discover your X-Factors, look inward and ask the hard questions — What makes you unique? How do you separate yourself from the competition? While surface-level answers might point to excellent service provision, dig deeper. What strategies do you have that increase your sales, improve your revenue and profits, or increase your enterprise value? Your X-Factors leading to these improved aspects are what will truly set you apart.

Interestingly, sometimes the X-Factors we take for granted, the things we excel at and do uniquely, are our Rembrandts. Simply put, your Rembrandts are your X-Factors on steroids. These are areas where your business shows world-class performance, giving you a competitive edge that is not easily replicated.

How to Unearth Your X-Factors and Rembrandts

The first step in uncovering these valuable strengths is conducting a SWOT (Strength, Weakness, Opportunity, Threat) analysis. This analysis allows you to identify your unique skills and resources, which could potentially be your X-Factors and Rembrandts. Involve your stakeholders in this process, including suppliers, clients, and prospects who could provide valuable insight.

Example X-Factors and Rembrandts could be your business operating efficiently without your input, having a thriving business culture, or perfected documentation of your processes (called the Four Points of Clarity).

Narratives: Storytelling as a Strategy

Upon identification, it is crucial to craft compelling narratives around each X-Factor and Rembrandt, using storytelling as a strategic tool to communicate your business strengths. An effective narrative releases oxytocin – a chemical that makes your audience more receptive to new ideas and decisions.

By broadcasting these narratives across all communication channels, you communicate your strengths, uniqueness, and the solutions you are offering effectively. This storytelling strategy can be the difference between a business that blends in and one that stands out, attracts, retains customers, and increases the value of the business.

Conclusion

Unveiling your business X-Factors and Rembrandts may sound like a simple process, but it’s profound in its potential to grow profits and increase your business’s enterprise value. By conducting an introspective analysis of your business, crafting captivating narratives around your strengths, and regularly updating these narratives, you can unlock a powerful advantage in the marketplace. Remember, the successful exploitation of these X-Factors and Rembrandts could be your ticket from a seven-figure to a nine-figure business deal, just as I have experienced on my entrepreneurial journey.

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Do you want to secure your financial freedom? Take your business to new heights with the 90-day Deep Wealth Mastery program. Master proven tactics to optimize profits, enterprise value while, and your post-exit life. _Click here to start your journey_**

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Selling Your Business?
90% Of Liquidity Events Fail. Don't Become A Statistic!


SIGN UP AND RECEIVE:

* Free Liquidity Event eBook
* Little known proven strategies
*  My 9-step roadmap that had me capture my 9-figure deal
* Your Fabulos Friday Weekly Email

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I hate spam as much as you.  Your email is never shared.
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